She has fire in her soul & gratitude in her heart.
I launched my first designs for Abundant Heart in Spring 2012. During my time running the brand I’ve met, worked with and had the pleasure of getting to know some incredible women.
From the customers who were placing orders with me when I was printing shirts out of my apartment at age 21 to the influencers who helped spread the word about the brand through the years and grow the business to what it is today. All of my repeat customers and the girls you who would send design inspiration my way. Those of you who would tag us in your travel photos & sweaty selfies wearing Abundant Heart. From seeing my best friend squat 300# at her crossfit comp in the ‘Drop it Like a Squat’ tank I made her, to the girls who run half, full and ultra marathons in our tanks.
With all of your support, I’ve spent the last 5 years working my dream job and building Abundant Heart from the ground up. After launching the customized app this past winter, I felt like I had built my brainchild to the extent of the vision I had for it. That is where Ali comes in to place. I hired Ali to do the brand’s photography last Fall 2016 and we formed an instant friendship. This spring I mentioned to Ali that I was thinking about selling the business and while at the time I had no idea she could possibly be interested, a week later she contacted me expressing her interest purchasing it. From there on out we both knew it was a perfect match - not only based on her experience running her own successful business (alisumsionphotography.com) but also with her amazing creative vision and passion for fitness.
Ali and I have been working together ever since to create a seamless transition for her as well as our customers and in our time together we’ve created this Strong Women collection. This is my farewell collection and with it I wanted to express the gratitude I have for all of you who have shown me so much love and allowed me to live my passion these past 5 years; as well as to Ali for seeing the value in what I’ve built. While it is bittersweet to be letting go of the business, I know that it is in great hands with Ali. I feel so honored to be able to watch now from a new perspective and see what I’ve grown, flourish beyond my grasp and am proud that Abundant Heart will continue to be a woman-owned and operated small business. Ali’s creative vision and entrepreneurial drive is incredibly inspiring and I’m so excited for you all to see what this fierce, focused female has in store for Abundant Heart!
I hope you will all give Ali a warm welcome by showing her the same continued support you’ve shown me through the years. You have empowered and inspired me more than I could ever put into words. From the bottom of my heart, thank you.